Complete Marketing System
Hospitality Business Grows Revenue 45% With Integrated Marketing Strategy
CLIENT: Hotel in Ontario
SERVICE: Complete Marketing Strategy + Full Execution
DURATION: 6 months
The Challenge
The business was relying almost entirely on word-of-mouth and seasonal bookings. They had a basic website that wasn’t generating leads, no social media presence, and no clear way to attract new customers outside of their existing network. Revenue was inconsistent and heavily dependent on peak seasons.
The owners knew they needed marketing but didn’t know where to start. They’d tried running a few Facebook ads themselves but saw no results. Their website got maybe 50 visitors a month — mostly people who already knew about them.
The Approach
We built their complete marketing system from the ground up using the DEAL™ Method:
- DISCOVER — Identified their ideal customer (corporate event planners and couples planning weddings/celebrations) and the specific value they offered that competitors didn’t
- ENGINEER — Built a complete marketing strategy: new messaging focused on their unique venue features, website redesign optimized for lead generation, content strategy, local SEO, and social media plan
- ACTIVATE — Launched the new website with booking forms, started consistent social media posting (organic content focused on venue showcases and event inspiration), implemented local SEO, and set up email nurture sequences
- LEVEL UP — Monthly optimization based on what was driving the most qualified leads
The owners knew they needed marketing but didn’t know where to start. They’d tried running a few Facebook ads themselves but saw no results. Their website got maybe 50 visitors a month — mostly people who already knew about them.