Full Marketing Execution (Growth System)

Service Business Scales From Random Tactics to Predictable Lead Flow

CLIENT: Home renovation contractor (solo owner + 3 crews)

SERVICE: Full Marketing Execution — Growth System (monthly retainer)

DURATION: 9 months (ongoing)

The Challenge

The business relied 100% on referrals and repeat clients. When referrals slowed down (especially in winter), revenue dropped. The owner had no marketing system — he’d tried Facebook ads himself once, hired a freelancer to post on Instagram for a few months, and built a basic website years ago that nobody found.

He knew he needed marketing but had no time to manage it. He needed someone to just handle it — all of it — so he could focus on delivering great work.

The Approach

We took complete ownership of his marketing on the Growth System package:

DISCOVER — Identified his ideal client (homeowners 35-55 planning kitchen or bathroom renovations, budget $30K+)
ENGINEER — Built complete strategy: new website with project gallery and lead forms, Google Business optimization, Instagram content strategy, Google Ads for local searches
ACTIVATE — 16 Instagram posts/month showcasing before/afters and projects in progress, 4 blog posts/month on renovation topics (SEO), Google Ads targeting local renovation searches, bi-weekly email to past clients
LEVEL UP — Monthly reviews, doubled down on what worked (Instagram Reels got most engagement, Google Ads drove highest-quality leads)

The Results

Lead flow became predictable — 8-12 qualified inquiries per month (up from 2-3)

No more winter slump — leads came in year-round

Instagram grew from 200 to 1,850 followers (organic growth)

Google Business Profile now ranking in local pack — 20-40+ calls/month from Google

Booked out 3 months in advance (vs. scrambling for next job)

Owner stopped worrying about marketing — we handled everything

"I used to stress every time referrals dried up. Now I have more leads than I can handle, and I didn't have to become a marketer to get them. DEAL just runs it for me — I show up, do great work, and the leads keep coming."

Tom S.

Owner